*brass-reducing shampoo
DETAILS
This powerful purple shampoo is rich in neutralizing agents of blue & purple pigments to instantly remove brassiness and yellow undertones. Providing durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. The formula instantly boosts blonde luminosity while deeply nourishing the fibre.
KEY BENEFITS
Hyaluronic Acid fills and heals fibre wounds from within for a uniform , deeply nourished cuticle, strengthening hair and preventing future breakage
Edelweiss Flower rich in anti-oxidants to protect hair against daily damage, softening and calming sensitized fibres
Mallow Flower Extract with high doses of flavonoids and Vitamins C & E has anti-inflammatory and antiseptic properties while helping enhance elasticity aiding in healing damaged and fragile strands
Salicylic Acid a Beta Hydroxy Acid (BHA) derived from willow bark, penetrates deeply to dissolve skin debris that clogs pores and hair follicles, sloughing off dead skin cells creating a healthy skin cycle and acting as an anti-inflammatory, healthy scalp=healthy hair
HOW TO USE
Lather, rinse, indulge.
*Remember Shampoo is cleanser for the skin of the scalp, so to control those unwanted brassy tones on the mid-lengths to ends then make sure to follow with Kérastase Masque Ultra-Violet so as to target both zones. If your rocking dark roots and blonde ends then look at using Kérastase Bain Lumiere instead as its not tonal and pair with Kérastase Masque Ultra-Violet to keep the ends controlled.
PAIRS WELL WITH
Kérastase Blond Absolu Masque Ultra-Violet
Tip: This range is best used on orange/brassy to yellow/golden tones for an ashy deposit. For a brighter, lighter baby blonde result check out The Oribe Bright Blonde. To enhance naturally white or silver strands go for the Oribe Silverati range.