*colour protecting and hydrating shampoo for fine to medium hair
DETAILS
A gentle hydrating protective shampoo for all types of sensitized or damaged colour treated hair. The creamy gel texture deeply hydrates and cares for the fibre while respecting and preserving hair colour from fading away. Enriched with a potent combination of Amino Acid and Centella Asiatica, this colour protecting shampoo penetrates the core of the fibre for stronger, more resilient hair. Hair is sublimited with 74% more brilliant bright shine, more hydration and reduced porosity for increased colour retention. Fibre is so healthy that 92% of color intensity is preserved even after 6 weeks. Sulphate, silicone, and paraben free.
KEY BENEFITS
Amino Acids a building block of hair fibre, with the ability to penetrate deep at the core of hair to increase strength and resilience, rebuilding from the inside out.
Centella Asiatica Extract, a millenary regenerative plant widely used in Asian skincare, known for its caring, healing properties, acts as a fortifying agent that nourishes the hair follicles and scalp and priming it for a healthy hair growth. It helps in improving blood circulation, allowing the proper flow of oxygen and nutrients to the scalp, ultimately helping recover fibre health.
Salicylic Acid a Beta Hydroxy Acid (BHA) derived from willow bark, penetrates deeply to dissolve skin debris that clogs pores and hair follicles, sloughing off dead skin cells creating a healthy skin cycle and acting as an anti-inflammatory, healthy scalp=healthy hair
Benzoic Acid, derived from cherry bark, provides anti-aging, soothing, and moisturizing properties containing high concentrations of antioxidants to help neutralize free-radicals
Arginine an essential amino acid in hair fibre production, playing and important role in cellular mechanisms to stimulate microcirculation and in nourishing the hair build for optimal future growth
Lactic Acid smoothes, strengthens and restores elasticity to hair, gently exfoliates and seals surface to reduce frizz and boost shine
Hyaluronic Acid fills and heals fibre wounds from within for a uniform , deeply nourished cuticle, strengthening hair and preventing future breakage
HOW TO USE
Start emulsion in palms and apply to roots. Lather. Rinse.