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Oribe Bright Blonde Essential Priming Serum

Oribe Bright Blonde Essential Priming Serum

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*for blonde hair to keep naturally illuminated for longer


This hydrating violet formula repairs and strengthens processed, brittle hair while eliminating brassiness. An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments to tone and eliminates brass while replenishing lost moisture and restoring softness to dry hair. Cuticle is smoothed helping improve elasticity while enhancing vibrancy for healthier looking hair. Protects up to 450°F / 232 °C. Hair is left restored, touchably soft and lit from within.


Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements

Violet and Reflective Pearlized Pigments correct brassiness, tone highlights and impart luminescent brightness and shine

Brightening Complex (Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity

Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss

Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine

Prickly Pear Fruit Extract smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle

Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition


Work through damp hair before styling to protect, tone and hydrate.